About Us
“ I was always captivated by my mother’s jewelry box: each piece a gift, a memory, a quiet symbol of something meaningful.With DAIYA, I wanted to create modern heirlooms: diamond pieces that feel personal, designed to be worn every day, made to last and matter. ” —Safa EL FRIZI, Founder
OUR STORY
a new Philosophy on Diamonds
DAIYA comes from daiyamondo, the Japanese word for diamond, a name chosen to honor the stone at the heart of every piece.
We offer a modern take on fine jewelry, crafted with exceptional lab-grown diamonds and lasting craftsmanship.
Timeless pieces made to last, and made to matter.
OUR VALUES
Where Craft Meets Meaning
At DAIYA, we define luxury through excellence: in craftsmanship, quality, and meaning.
Each piece is made to order, expertly crafted to last and rooted in timeless design.
We create with purpose, using the finest materials, with minimal impact on people and planet.
OUR FOUNDER
From Corporate to Craft
Safa El Frizi grew up in Paris and began her career in the luxury industry in Hong Kong. She was soon drawn to explore the jewelry world from the inside out: beyond the brand, into the craft.
To learn from the ground up, she joined a small studio and immersed herself in everything from bespoke consultations to sourcing stones.
This journey led her to create DAIYA: a fine jewelry brand elevating lab-grown diamonds through timeless design for everyday wear.
The DAIYA Atelier
